All right. We are on part four of How to Grow Your Agency. We’ve talked about choosing your niche. We’ve talked about developing your ICP and building your TAM. We’ve talked about how to break the different categories of your business into buckets that you treat as percentages of revenue and understand your financial allocation. […]
How to Grow Your Marketing Agency: Part 4 – Setting Goals Read More »
All right. Well, let’s talk pitching and let’s talk winning new business, growing existing accounts. How we do it, what we like to do. This is a pitch for one of the largest software companies in the world. And we won the pitch, I think it was over half a million dollar deal. So what?
Pitching at Directive – Driving Strategic Growth Read More »
All right. We are on part three of How To Grow Your Agency. I love this series. It’s what I do all day is I just go to bed thinking about how to grow. I wake up thinking how to grow. I’m kind of obsessed. That has its pros and cons, to be honest with
How Grow Your Marketing Agency: Part 3 – Financial Bucketing Read More »
All right, let’s chat sales process. So I’ve always had a sales process at Directive, but it’s taken a lot of different twists and turns over the years. So I’d say we first needed a sales process, at least me personally was back when I was still in like a co-working space. We woke up
Sales Process at Directive Read More »
We are on episode 2 of How to Grow Your Agency. On episode one, we talked about the importance of a niche and I thought it was a great, hopefully an episode for you where you can learn about more positioning and why it’s important to be something for someone. instead of everything for everyone.
How to Grow Your Marketing Agency: Part 2 – Your Ideal Customer Read More »
I want to do a series for all of us agency owners around how to grow an agency. And I’m going to walk you through a little bit my own journey, what I think is critically important. And there’s going to be a lot of different videos in this series. But this right here is
How to Grow Your Marketing Agency: Part 1 – Choose a Niche Read More »
How do you take a B2B brand mainstream? It’s a question that’s been rattling my brain, and I can’t quite figure it out because performance marketing has limitations. And I’m saying that as a performance marketer. When I look at Directive, Directive has been pretty successful. It grew from, you know, single digit millions to
How to take a B2B Company Mainstream Read More »
Hey y’all so I’ve been on Twitter. I don’t know. I live on Twitter. I follow all the other agency, people and everybody in our industry. And there’s reoccurring theme comes up when you’re in agency, Twitter world, which is, do I pitch like do audits for free? When I pitch, like, do I do
Should I do free audits/strategies to win client business at my agency? Read More »
Hey y’all today. I want to talk to you about one of the coolest things I learned in this agency game that I wish I knew earlier. Most of the stuff I wish I knew years ago, um, it would have been very helpful. It would have been nice to know. So my goal here
What percentage of revenue do you spend on different parts of your agency? Read More »
One of the models I see as really popular is you build an agency. You step away, you have your number to run the organization and you turn out like a cash cow. In other words, you build the agency up, you have your systems and processes documented. You’ve got a consistent plan to get
Building your Marketing Agency for your Goals Read More »
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