SAVE 47% OFF FOR A LIMITED TIME. DISCOUNT AUTOMATICALLY APPLIED.

FOR AGENCIES READY TO SCALE

FOR AGENCIES

READY TO SCALE

THE agency ROADMAP TO $20M+

The definitive guide to running a multimillion dollar agency

$1997 $3804

Trusted by 7 & 8-figure Agency Founders

★★★★★

Trusted by 7 & 8-figure Agencies

Everything You'll Get

This course was designed specifically for agencies stuck below $3 Million in ARR.

Full

department

breakdowns

We combed through every department in our business and share the best practices and principles that built Directive into a $20M+/year agency.

lessons from

department

heads

With each lesson, one of Directive's Leadership Team shares their exact processes and walks you through how to run each task in your agency.

in-depth

conversations with executive TEAM

At the end of each lesson, I interview one of Directive's Executives so you get a full breakdown of their mindset and philosophy of running their department.

internal docs, frameworks,

and sops

For the first time, we're sharing some of our best internal tools to help you grow faster. These are the exact step-by-step process, docs, and SOPs that we use at Directive everyday.

SEE INSIDE EACH LESSON

SALES

LESSON 1

How to Build a Sales Process for a Marketing Agency

Download: Sales Process Framework

Learn a systematic approach to selling, from prospecting to deal closure, in a comprehensive module focused on effective techniques and strategies.

LESSON 2

How to Build a Sales Team for a Marketing Agency

Download: Account Executive Scorecard

Discover strategies for assembling a skilled sales team, including recruitment, training, and nurturing talent.

LESSON 3

How to Set Quotas and Compensation Plans for AE’s at a Marketing Agency

Download: AE & SME Comp Plans

Gain insights into setting sales targets and structuring compensation plans to motivate your team effectively.

LESSON 4

How to Build Proposals, Pitch, and Win Business for a Marketing Agency

Download: Pitch Deck Template

Develop persuasive pitch strategies to captivate potential customers and enhance your chances of successful sales.

LESSON 5

How to Price Your Marketing Agency’s Services

Download: Pitch Pricing Template

Understand the art of pricing products or services for maximum profitability while considering market dynamics.

LESSON 6

How to Write Contracts for Your Marketing Agency

Download: SOW Document

Navigate the intricacies of sales contracts, mastering their negotiation and execution to ensure favorable outcomes.

MARKETING

LESSON 1

How to Position Your Marketing Agency

Download: Customer Generation Presentation & Keynote

Discover the art of strategic positioning to differentiate your agency in the market and attract clients who align with your unique strengths.

LESSON 2

The Power of Branding For Your Marketing Agency

Download: Directive's Brand Guidelines

Harness the full potential of branding to create a cohesive and compelling narrative that communicates your agency’s essence and values.

LESSON 3

The Best Channels to Market and Advertise Your Agency On

Download: LTV:CAC Budget Sheet

Navigate the diverse landscape of marketing channels and advertising platforms to effectively engage your target audience and drive conversions.

LESSON 4

How to Set a Marketing Budget for Your Ad Agency

Download: LTV:CAC Analysis Sheet

Develop a clear and comprehensive strategy for setting a marketing budget that aligns with your agency’s goals and paves the way for sustainable growth.

OPERATIONS

LESSON 1

The Power of "Just In Time Labor" for Capacity Planning

Download: Just In Time Labor Document

Dive into the innovative strategy of “just in time labor” to optimize capacity planning, ensuring your agency has the right talent at the right time.

LESSON 2

How to Take Your Marketing Agency Global

Download: Globalization Documents

Master the intricacies of global expansion, from cultural nuances to operational challenges, to lead your agency towards an international footprint.

LESSON 3

Why You Need A Singular Person Who Signs Off on New Talent Before Getting Accounts

Download: L&D Mockups

Discover the significance of a centralized talent approval role, balancing excellence with client satisfaction through meticulous talent selection.

LESSON 4

Marketing Agency KPI's To Benchmark Operations

Download: KPI Tracker

Identify and track key performance indicators (KPIs) that offer insights into your agency’s operational health and growth trajectory.

LESSON 5

How to Do Client Reporting and Communication at Your Marketing Agency

Download: QBR & Weekly Update Template

Learn effective strategies for transparent client communication and reporting that build trust and nurture long-lasting partnerships.

LESSON 6

How to Get Referrals For Your Marketing Agency

Download: Referral Program Document & Presentation

Harness the power of referrals to amplify your agency’s reputation, and seamlessly integrate a referral-driven culture into your operations.

Finance

LESSON 1

How to Build the Finance Department at Your Marketing Agency

Download: Finance Org Chart

Construct a dynamic finance department tailored to your agency’s needs, understanding the roles and responsibilities that enhance financial management at every stage.

LESSON 2

How to Design and Read Your Profit & Loss Statement

Download: P&L Statement

Demystify the profit and loss statement, empowering you to extract meaningful insights, make informed decisions, and optimize your agency’s financial performance.

LESSON 3

The Definitive Guide to Month End Close for Your Marketing Agency

Download: MEC Checklist

Navigate the essential month-end closing process with finesse, ensuring accuracy, transparency, and compliance in your agency’s financial operations.

LESSON 4

Financial KPIs to Track + Benchmarks for Your Marketing Agency

Download: Executive Dashboard

Discover key financial performance indicators (KPIs) that provide a clear snapshot of your agency’s health and benchmarks to gauge your progress.

LESSON 5

How to Build a Financial Model for Your Agency

Download: Financial Model

Learn how to create a comprehensive financial model that serves as a strategic roadmap, guiding your agency’s financial decisions and growth initiatives.

LESSON 6

How to Set Expectations for Reporting from Your Finance Department

Download: Financial Reporting Schedule

Define clear and effective reporting expectations for your finance team, ensuring transparency, accuracy, and alignment with your agency’s goals.

People OPS

LESSON 1

How to Build a Hiring Process for a Marketing Agency

Download: Directive's Hiring Process

Crafting a hiring process tailored to your agency’s unique needs ensures you select candidates who align perfectly with your vision and goals.

LESSON 2

How to Write Job Descriptions for a Marketing Agency

Download: Job Description Template & Example

Master the art of crafting job descriptions that not only attract top-tier talent but also clearly communicate the role’s importance in your agency’s journey.

LESSON 3

How to Onboard New Hires at your Marketing Agency

Download: New Hire Onboarding Workflow

Smoothly integrate new team members into your agency’s culture, equipping them with the tools and insights they need to hit the ground running.

LESSON 4

How to Run 1:1's at your Marketing Agency

Download: 1:1 & Performance Reviews Presentation

Foster meaningful connections and individual growth through effective one-on-one interactions that build trust and drive excellence.

LESSON 5

How to Choose Benefits That Move the Needle for a Marketing Agency

Download: Directive's Benefits Package

Select benefits that not only attract talent but also enhance team satisfaction and overall agency performance.

LESSON 6

How to Have Difficult Conversations and Document Performance at your Agency

Download: Performance Management

Navigate challenging discussions with finesse, maintaining professionalism while documenting performance to drive continuous improvement.

LESSON 7

How to Create an Annual Bonus Program for Your Marketing Agency

Download: Christmas Bonus Calculator

Develop a rewarding bonus program that motivates your team to achieve exceptional results year after year.

LESSON 8

The Importance of an All-Hands Meeting at Your Marketing Agency

Download: Office Hour Deck

Unite your agency with the power of collective vision through impactful all-hands meetings that foster alignment and enthusiasm.

LESSON 9

How to Run In-Person Company Retreats in a Fully Remote Marketing Agency

Download: Offsite Deck

Bridge the gap between remote work and team cohesion by orchestrating in-person retreats that strengthen bonds and enhance collaboration.

Clients We've worked with

"There's a lot of content out there about how to go from Zero to $1 Million. There's not a lot out there about how to go from $1 Million to $10,000,000. This is where you need somebody who has done it and is doing it."

Erik Jacobson, CEO of Hatch.fm

WHAT FOUNDERS ARE SAYING

I love working with Garrett because he's still in the trenches. It's not abstract theory, he's running an agency doing tens of millions of revenue every single day. Being able to get his perspective on my business and our challenges and opportunities is a huge shortcut.

Sam Shepler

CEO of Testimonial Hero

I would say this is the longest, most sustained, most valuable coaching relationship I’ve had in my 10 years in business.

Brennen Bliss

CEO of Propellic

Garrett actually opened up the course and had other department heads from his team come in and co-teach with him, and really open up their secret sauce in a lot of ways. I found that to be absolutely invaluable.

Erik Jacobson

CEO of Hatch

Sam Shepler

CEO of Testimonial Hero

Brennen Bliss

CEO of Propellic

Erik Jacobson

CEO of Hatch

USE CASES

USE CASE 1

Directive’s Internal Tools + Templates

You’ll get access to some of our internal tools, frameworks, and templates that we’ve never made public.

USE CASE 2

TEAM LICENSE ($19,000 Value)

This course is designed to share with your leadership team. The goal is to have your entire agency growing together. If you share it with 5 team members that’s a $19,000+ value.

USE CASE 3

PLUG-AND-PLAY AGENCY SYSTEMS

This isn't a course. It's a playbook for every department inside your agency. You're meant to take what you need, execute, then come back for more when you're ready.

30-day money back guarantee

If you don't feel the course delivers on its promise, simply reach out to us within 30 days of your purchase and we'll give you a full refund.*

Confidence in the content

This course was carefully crafted to help you transform your agency. We're confident it will significantly impact your business.

Commitment to your success

Your success is our priority. We are dedicated to your growth, assuring you that your investment in this course is a step towards a thriving agency.

Trust in our leadership

You're not just gaining access to content; you are learning from the top leaders in the industry. This is what sets Agency Academy apart.

enroll today

What's included in your membership:

5 Modules
30+ Lessons
25+ Hours Of Training
Interviews And Training From Directive's Top Leaders/Executives
Plug-and-play Templates
Downloadable Tools, And Assets
Team Access

REGULAR: ~~$3804~~

$1997

FOR A LIMITED-TIME ONLY

ENROLL NOWSAVE 47%. LIMITED TIME.

HAVE QUESTIONS?

What makes this any different from other course or coaching programs?

This course is specifically designed for agencies that are over 7-figures in ARR. There are not many courses created by an active agency owner and team members. There are none that are created by a $25,000,000 agency.

This is the playbook and roadmap to how we built an 8-figure business.

Can my team get access to the course material?

Yes! You're meant to share this with your team and give them access. It's designed to become part of your training and SOP's.

How do I know if this is a good fit for my agency?

This is for agencies between $3-5 million ARR and under 50 team members. If your agency is stuck at the same level and you want a clear path to growth, this is for you.

How much time do I need to commit to this course?

Each module is divided into core lessons. There are over 26 hours of total training.

It's meant to be treated like an a la carte menu. You take what you need, when you need it.

You can always come back to relevant trainings or share them with the right people.

Are there any additional costs after I enroll?

No, you'll unlock the full course. If you qualify, you can apply to join our Private Community of Founders over $3M in ARR and/or for 1:1 coaching with Garrett.

Will I get access to Garrett and his team?

This is a complete course. Everything you need including real life examples, interviews, and assets are included.

Want more access? If your agency is over $3 million, you can apply for 1:1 coaching with Garrett here.

Disclaimer: Please understand that results above are not typical, and we are not implying that you will duplicate them. We have the benefit of doing marketing for 15+ years. We do not guarantee any specific result. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, this is not for you.

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Masterclass For

Agency Founders