For agencies over $1M in ARR
Get the roadmap to scaling your agency
I run a $27M agency every day. I coach from what’s working right now, not what worked five years ago at a different company. Limited spots. Built for agency owners ready for the next stage.
Trusted by agency owners from
How it works
The 5 stages of agency growth
01
Sales
No one pays more for better. They only pay more for different.
02
Marketing
Your brand is your biggest account. Treat it that way.
03
Finance
The PNL tells the truth about your strategy. If you can’t read your own financials, you’re guessing.
04
Delivery
The depth of your solution matters more than the breadth of your activity. One metric at a time. One quarter at a time.
05
People Ops
Getting in should mean something. Staying should be worth it. Hire like it matters, because it does.
Your coach
Learn from someone still in the game
Most agency coaches built something once, exited, and now teach from memory. The frameworks are five years old. The market has moved. The advice sounds right but doesn’t account for what’s actually happening right now.
Garrett runs Directive every day. $27M+ in revenue. 125+ employees. Six service lines. Global operations. He’s making the same decisions you’re making: hiring, firing, pricing, positioning, restructuring. Just at a larger scale.
That’s the difference. When you bring a challenge to a coaching session, the response isn’t theoretical. It’s informed by what’s working inside a real agency, this quarter, with real clients and real margin pressure.
If it doesn’t work at Directive, it doesn’t get taught here.
What you get
Everything you need to grow
Bi-weekly Calls
Scheduled calls with Garrett focused on the highest-leverage problem in your business right now. Not a check-in. A working session where you leave with decisions made and next steps clear.
Direct access
Async access to Garrett between sessions for the decisions that can’t wait. You get a response, not a ticket number. The kind of access that turns a two-week delay into a same-day answer.
Custom growth roadmap
A 90-day action plan built around where you are today and where you’re heading. Financial review, positioning audit, and a sequenced plan. Not a template. Built from your numbers.
P&L and financial review
Garrett reviews your financials and identifies the levers that actually move margin. Most agency owners have never had someone who runs a $27M agency look at their books and tell them the truth.Scheduled calls with Garrett focused on the highest-leverage problem in your business right now. Not a check-in. A working session where you leave with decisions made and next steps clear.
All five pillars covered
Sales, marketing, finance, operations, people ops. Coaching covers whatever is creating the bottleneck, not a pre-set agenda. The focus shifts as your business shifts.
1:1 coaching
Garrett only takes a small number of coaching clients at a time. Depth over breadth. Every client gets the full weight of his attention, not a scaled-down version of it.
The process
How to apply
01
Apply
Fill out a short application so we understand your agency, your revenue, and what you’re working through right now.
02
Intro call
A quick call to make sure coaching is the right fit. Not a sales pitch. Just an honest conversation about where you are and whether this is the right move.
03
get started
Once you’re accepted, you’ll be onboarded and have your first session scheduled with direct access to Garrett on Slack from day one.
More info
Frequently asked questions
Garrett is actively running a $27M agency. He’s not teaching from a playbook he wrote five years ago at a company he left. Every framework comes from what’s working right now inside Directive. When the market shifts, the coaching shifts with it.
You come with the biggest challenge in your business right now. Garrett works through it with you in real time. You leave with a decision made, a framework to apply, or a specific action plan. No filler. No pre-built curriculum.
Pricing depends on the engagement structure. Apply and we’ll discuss it on the intro call. One bad hire avoided or one pricing decision corrected pays for itself many times over.
Bi-weekly calls plus async access. The sessions are designed to save you time by giving you clarity on decisions you’d otherwise spend weeks deliberating on. Most clients say coaching gives them time back, not the other way around.
The five pillars (sales, marketing, finance, operations, people ops) apply to every agency regardless of niche. Garrett has coached agency owners across SEO, paid media, creative, dev, and full-service. The principles of scaling are the same.
If you’re past $1M, have a team, and feel stuck on what the next stage looks like, you’re ready. The intro call is designed to figure out fit. No pressure. No pitch.
Membership gives you the community, the playbooks, and group access. Coaching gives you 1:1 time with Garrett, custom strategy built around your specific business, and direct async access.