About
Helping the top agencies scale
I bootstrapped my agency to 8-figures and now I help agencies build a business that scales better and faster.
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My story
Meet Garrett Mehrguth
I started Directive on Fiverr at 21. Scaled to $3M in a couple years and got stuck. Hired my first coach and that took us to $6M. Today Directive does $27M with 125+ employees globally. I co-founded ABE, a LinkedIn Ads agency built on $68M+ in platform spend.
I didn’t retire and start coaching. I’m still in the arena. Hiring, firing, closing, losing, building. No one pays more for better. They only pay more for different. Your brand is your biggest account, forever. The PNL tells the truth about your strategy. If we don’t use it at Directive, I don’t teach it.
I built Agency Academy because I wished it had existed when I was at $1M.
Timeline
The Journey
2013
Started out on Fiverr
2016
$1 million in recurring revenue
2018
Grew to 50+ employees
2021
Expanded to 6 service offerings
2023
Took Directive global & crossed $20 Million in arr
2025
$25 Million in arr
The Philosophy
The 5 stages of agency growth
Sales
No one pays more for better. They only pay more for different.
Marketing
Your brand is your biggest account. Treat it that way.
Finance
The P&L tells the truth about your strategy. If you can’t read your own financials, you’re guessing.
Delivery
The depth of your solution matters more than the breadth of your activity. One metric at a time. One quarter at a time.
People Ops
Getting in should mean something. Staying should be worth it. Hire like it matters, because it does.