Marketing is exceptionally front loaded when it comes to setup relationship establishment campaign development there’s a lot that goes into a new engagement you will be losing money if you’re actually tracking time if you just bill a flat rate and you say well you know we make it up in months nine through 12. but if customers feel in month 9 through 12 they’re no longer innovating no longer introducing new ideas no longer pushing their account they’re gonna put you up for a review or fire you and they’re gonna hire directive.
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