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Insights
My thoughts and insights on how to build and scale marketing agencies.
Reward Loyal Employees at your Agency
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What I found is the most competitive and driven people are quite often also the most committed loyal caring and loving people they just don’t ever get recognize...
Ask for the Agenda BEFORE the Meeting
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I always ask for the person I’m doing the one-on-one with to send me their Agenda 24 hours before conversely the night before I actually prep out all...
All Meetings Matter
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You might hate meetings they do matter though conversely you should cancel any meetings that don’t have agendas and that you’re sitting in that are just useless you...
Leave Emotion to the End
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That would put the emotionally charged things in the one-on-one at the end if you do it in the beginning you’re going to accidentally bring leftover emotion into...
Why More Employees Means Fewer Hard Chats
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As the volume of employees goes up the number of difficult conversations being had can often go down because you essentially become a group of employees who have...
How to Run Employee Reviews at a Digital Marketing Agency
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Remember you always as a manager write your review after the individual you’re reviewing has written their own so that you can essentially do an analysis to figure...
- Sales, Shorts
I made a rule 10 years ago that we never send contracts sending contracts is a crappy experience for your...
- Operations, Shorts
So the way just-in-time Labor Works is you’re trying to take your sales cycle let’s say it’s 60 days and...
- People Ops, Shorts
Being remote has a ton of benefit but one of the hardest parts about being remote is you lack that...
- People Ops, Shorts
You get bigger that gets really really hard and you’re going to start to need some checks and balances because...
- Sales, Shorts
Blue Chip for us is essentially you are a household name so just everyone knows who it is you are...
- People Ops, Shorts
By having people publicly introduce themselves I find that they get much quicker connected to their people their tribe their...
Recently published
My Top Rule for Successful Sales at a Marketing Agency
I made a rule 10 years ago that we never send contracts sending contracts is a crappy experience for your buyer think about it
Using Just In Time Labor for Capacity Planning at a Marketing Agency
So the way just-in-time Labor Works is you’re trying to take your sales cycle let’s say it’s 60 days and have it built so
Being Remote Missing Connections
Being remote has a ton of benefit but one of the hardest parts about being remote is you lack that physical interaction that physical
Don’t Make Unprepared Agency Hires
You get bigger that gets really really hard and you’re going to start to need some checks and balances because you get lots of
How to Handle Blue Chip Accounts at your Marketing Agency
Blue Chip for us is essentially you are a household name so just everyone knows who it is you are publicly traded you would
Let People Introduce Themselves
By having people publicly introduce themselves I find that they get much quicker connected to their people their tribe their group within the group