You don’t just want to have the prospect talk your ear off you want to control the conversation you want to know what you’ve done a hundred times already that year and you really want to pick out the right questions get the right answers mirror those in your presentation make it hit home bring up the things they talked about bring up their pain points and that’s how your decks really hit home and so the custom work blended with audits I think Garrett mentioned it a few times you know it’s taking it to the next level. It’s doing free work up front and that’s how we’re winning business.
Transcript
Share
Recently published
4 Things to Look For When Choosing a Niche or Doing Market Research
How to Choose an Agency Niche: 4 Things I Look For Before Niching Down How do you pick an agency niche? I get this
When Should Your Agency Add New Services? (Too Early vs. Too Late)
When Should an Agency Add New Services? A Business Expansion Strategy for Agency Owners One of the hardest decisions you’ll make when scaling an
Four Step Sales Process to Boost Agency Sales
The 4-Step Sales Process Methodology I Use to Grow My Agency The biggest lie agency founders believe about sales is that they can close
Webinar Marketing for Agencies: How to Win Enterprise Clients
Our Webinar Marketing Strategy for Moving Upmarket Directive is on pace to break $30 million in revenue this year. But getting here required us
My Top Rule for Successful Sales at a Marketing Agency
I made a rule 10 years ago that we never send contracts sending contracts is a crappy experience for your buyer think about it
Using Just In Time Labor for Capacity Planning at a Marketing Agency
So the way just-in-time Labor Works is you’re trying to take your sales cycle let’s say it’s 60 days and have it built so
Being Remote Missing Connections
Being remote has a ton of benefit but one of the hardest parts about being remote is you lack that physical interaction that physical
Don’t Make Unprepared Agency Hires
You get bigger that gets really really hard and you’re going to start to need some checks and balances because you get lots of
How to Handle Blue Chip Accounts at your Marketing Agency
Blue Chip for us is essentially you are a household name so just everyone knows who it is you are publicly traded you would
Let People Introduce Themselves
By having people publicly introduce themselves I find that they get much quicker connected to their people their tribe their group within the group