My goal as prospects are talking about their marketing org or the strategies they have this year what the CEO wants it’s bridging all those thoughts to what we do within our strategies methodologies and deliverables to kind of create that like oh I found it I only know how to speak towards it but this person is speaking towards it using what they have and what they do every day and that’s what gets some excited confident in seeing us as something different like oh I can’t just call up now 10 more agencies and have the same conversation we don’t want that to be thought.
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