How to Handle Blue Chip Accounts at your Marketing Agency

Blue Chip for us is essentially you are a household name so just everyone knows who it is you are publicly traded you would spend enough to qualify for a 25k plus a month retainer and that pretty much Makes You Blue Chip froze you’re a big boy you’re a big account we’re gonna call you a Bluetooth for that we have a different process and the reason we have the intro call is we’re going to bring a lot of people onto that Strat and we want to make sure they’re qualified before we waste our internal hours so I still do the Strat call for every blue chip account and then we have a sales process for non-blue chip that I’m not involved.