Private community
AGENCY ACADEMY MEMBERSHIP
A private Slack community of 30+ vetted agency founders. Monthly masterclasses, direct DM access to Garrett, and a full course library.
For agencies over $1M in ARR
There is a path to scaling your agency profitably
After building a $27M+ agency and working with over a dozen agencies to double their businesses, I’m working with agency owners to help them scale faster.
Trusted by agency owners from
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The philosophy
The 5 stages of agency growth
Sales
No one pays more for better. They only pay more for different.
Marketing
Your brand is your biggest account. Treat it that way.
Finance
The P&L tells the truth about your strategy. If you can’t read your own financials, you’re guessing.
Delivery
The depth of your solution matters more than the breadth of your activity. One metric at a time. One quarter at a time.
People Ops
Getting in should mean something. Staying should be worth it. Hire like it matters, because it does.
Your coach
Learn from someone still in the game
Most agency coaches built something once, exited, and now teach from memory. The frameworks are five years old. The market has moved. The advice sounds right but doesn’t account for what’s actually happening right now.
Garrett runs Directive every day. $27M+ in revenue. 125+ employees. Six service lines. Global operations. He’s making the same decisions you’re making: hiring, firing, pricing, positioning, restructuring. Just at a larger scale.
That’s the difference. When you bring a challenge to a coaching session, the response isn’t theoretical. It’s informed by what’s working inside a real agency, this quarter, with real clients and real margin pressure.
If it doesn’t work at Directive, it doesn’t get taught here.
What you get
INSIDE THE MEMBERSHIP
1:1 strategy session
with Garrett
When you join, you’ll fill out an intake form that gives us a snapshot of your agency. Then you’ll get a 1:1 session with Garrett to build a clear game plan for where your agency goes next.
Private Slack
community
A vetted community of agency owners averaging $6M in ARR. This is an active community where you can get peer support on your most important questions and feedback.
Direct access to
Garrett on slack
In the Slack group, you’ll be able to ask questions and get feedback directly from Garrett. No chatbots or team members.
Agency Academy
Course
Every SOP and system that I use to run a $27M agency. Inside you’ll get the exact SOP’s and training from Directive’s department heads and leadership team.
Monthly
masterclasses
Live sessions with Garrett Mehrguth on the topics that matter most: pricing, hiring, positioning, ops, M&A, and more.
First access to
private events
Members get priority access to every Agency Academy event including the Owner’s Retreat. Three days. 20+ agency owners at your level.
The process
BECOME A MEMBER
Step one
Apply
Fill out a short application so we understand your agency, your revenue, and what you’re working through right now.
Step Two
Intro call
A quick call to make sure coaching is the right fit. Not a sales pitch. Just an honest conversation about where you are and whether this is the right move.
Step Three
Get access
Once you’re accepted, you’ll be onboarded and get access to the community, training library, and masterclass calendar.
More info
Frequently asked questions
Garrett is actively running a $27M agency. He’s not teaching from a playbook he wrote five years ago at a company he left. Every framework comes from what’s working right now inside Directive. When the market shifts, the coaching shifts with it.
You come with the biggest challenge in your business right now. Garrett works through it with you in real time. You leave with a decision made, a framework to apply, or a specific action plan. No filler. No pre-built curriculum.
Pricing depends on the engagement structure. Apply and we’ll discuss it on the intro call. One bad hire avoided or one pricing decision corrected pays for itself many times over.
Bi-weekly calls plus async access. The sessions are designed to save you time by giving you clarity on decisions you’d otherwise spend weeks deliberating on. Most clients say coaching gives them time back, not the other way around.
The five pillars (sales, marketing, finance, operations, people ops) apply to every agency regardless of niche. Garrett has coached agency owners across SEO, paid media, creative, dev, and full-service. The principles of scaling are the same.
If you’re past $1M, have a team, and feel stuck on what the next stage looks like, you’re ready. The intro call is designed to figure out fit. No pressure. No pitch.
Membership gives you the community, the playbooks, and group access. Coaching gives you 1:1 time with Garrett, custom strategy built around your specific business, and direct async access.
Take your agency to the next level
If your agency is over $1 million in annual revenue, you might be a few shifts away from tripling your business.